Before
And here is what is looks like now:
After, Front Page
After, Utility Portal (not shown: excavator portal and homeowner portal)
Gopher State One Call’s website receives a considerable amount of traffic from many different user types. GSOC wants to make sure its website is easy to navigate for all visitors, while responding to the varying needs of its users. What was the new site’s number one goal? Make it simpler. This was accomplished through an easy to navigate layout, designed to enhance two-way communication between Gopher State One Call and site visitors.
The site is now divided into three portals for the three different user types to enter: excavators, homeowners and utilities. Each group has their own entrance to the new website, with content specific to their group. Common actions that were pre-defined for each user group are now featured in large buttons on the front page. Information has been sorted into intuitive categories, enabling users to find the material they are searching for more easily and quickly. To enter the site, simply click on the green button that you identify yourself as (an excavator, homeowner or utility).
Some prominent features of the new site include:
- Video Content
- Slide Show with Links
- Robust News and Media Center
- Services List
- Industry Directory with User Submission Form
- One Call Process and Underground Utilities Information Overviews
Aimee Wendland, marketing coordinator for KorTerra also acted as project manager for the new Gopher State One Call site. She shares her experience in the site creation: “The Gopher State One Call website was an incredible project for KorTerra. As a software development company focused in the damage prevention industry, it was great to be able to create a website for One Call users where we already understood the challenges and needs. We felt a tremendous amount of personal responsibility to aid these users in enhancing damage prevention communications throughout Minnesota. We reviewed hundreds of websites to find the right layout that would strike the appropriate balance between visual interest and content. The end result was a simple, fresh site that meets the needs of many different users simultaneously, allows for high-traffic and contains a lot of content while being easy to navigate.”
Gopher State One Call is extremely pleased with the new site, which was created and designed by KorTerra, a software development company and valued damage prevention partner of GSOC. If you are thinking about upgrading your web presence, contact KorTerra at 952-368-1911 or visit www.korterra.com to find out how easy it is to update your current website or create an entirely new site.